Business & Data Analytics

Leveraging my certifications in SQL, Tableau, and Power BI, I bridge the gap between complex data and strategic action. I ensure every marketing decision you make is backed by solid analytical evidence, turning information into insight.

Data Visualization & Dashboarding (Tableau & Power BI)

I develop interactive, automated dashboards that give you real-time visibility into your business health.

  • KPI Tracking: Monitoring critical metrics (like CAC, CLV, and ROI) in one centralized view.

  • Real-Time Data Integration: Connecting multiple data sources for always-up-to-date reporting.

  • Actionable Insights: Designing dashboards that highlight trends, not just numbers, enabling immediate decision-making.

Statistical Database Analysis (SQL)

I perform deep-dive statistical analyses to extract meaningful patterns and insights from your raw databases.

  • Data Extraction & Cleaning: Writing complex SQL queries to isolate and prepare accurate datasets.

  • Segmentation Analysis: Categorizing your audience (e.g., high-value customers) for targeted marketing.

  • A/B Testing Analysis: Statistically validating which marketing assets (emails, ads, or landing pages) are driving conversions.

SWOT & Competitive Opportunity Mapping

I conduct thorough deep-dive analyses to identify hidden market opportunities and strategic gaps.

  • Strategic SWOT Analysis: Evaluating your brand’s internal Strengths/Weaknesses and external Opportunities/Threats.

  • Market Trend Identification: Analyzing historical data to predict future market shifts.

  • Competitor Benchmarking: Comparing your performance metrics against industry standards to identify areas for growth.